If you've experienced business long enough, you understand gaining new business is important to the growth of one's company. In some industry's new blood is the lifeblood of the business and without it, you die. To be able to reach your full potential in your venture, then you have to have ongoing marketing strategies which will grow your business each year.
Numerous Award Shop owners need to develop corporate business and gain them as a normal account. In the end, who wouldn't want to have a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining https://mikestrophies.net/electrical-panel-tag-engraving/ of monthly accounts can boost your business and can also be used to secure other accounts as well.
Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account with your local McDonald's. You may or might not know the owner, manager or anyone employed there on an individual basis at this time. However, when you do introduce yourself and your line of business, be prepared to hand the "decision maker" an impressive item. Not really a simple business card with your contact info, give them something that may cause them to keep in mind you.
Here's the idea... Most people enjoy receiving a thing that has been personalized for them, something making use of their name on it. You being an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your organization. Another impressive look is to have their company logo or corporate insignia engraved on the piece as well. I suggest developing a "sample" of what you would prefer to do for them monthly and plant the idea to allow them to present a worker of the Month award.
Present the owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you don't now have their logo on file, you can obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo onto it. Plan to leave these things behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate which has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having a worker of the Month award is great for showing appreciation to workers who do their job well. This will create a continuing month-to-month award program that will enable you to show off many other products available for you for them. Think about it, if you are the one doing their awards and then they want a banner for a particular promotion, they're going to call you. It's your company that's on the forefront of their mind, due to them calling or seeing you each month because of their Employee of the Month awards. Including getting additional nametags made for new employees which are hired every week, month or quarter.
Establishing this kind of account will enable you to generate more accounts just like it. Imagine going to other establishments with exactly the same idea and adding the truth that you already do it for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.
Using these type of ideas to "get your foot in the entranceway" is sure to capture new business for the award shop and continue steadily to grow your business.